Crass, flashy, outrageous: Trump media blitz redefines meaning of presidential

May 10, 2025

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White House communications have adopted a Trumpian air that’s ‘either completely malevolent or completely brilliant’

There was a disturbance in the Force. Donald Trump celebrated “Star Wars Day” this week with an AI-generated image of himself as a muscle-bound warrior holding a red lightsaber in front of two US flags and eagles.

It seemed like a bit of fun but appeared on the White House’s official X account with a dark political message: “Happy May the 4th to all, including the Radical Left Lunatics who are fighting so hard to bring Sith Lords, Murderers, Drug Lords, Dangerous Prisoners, & well known MS-13 Gang Members, back into our Galaxy. You’re not the Rebellion – you’re the Empire. May the 4th be with you.”